That’s Professional Aunt, No Kids â and we’re the latest target for holiday marketing.
PANK is 36 years old, has never been married, enjoys domestic activities, and has an income of $50,000 or more. And 76 percent of PANKS spend $500 a year on the children in their lives — not their own, keep in mind — which adds up to about $9 billion in annually in PANK purchases.
I’m not necessarily childless by choice; in fact, I always envisioned myself as a mother to no less than four kids. My current reality, however, is that I am 35 and childless for a variety of reasons.
I am a proud PANK. I spend a lot of time with my nieces and nephews - not only as a way to help my siblings and because it sometimes truly takes a village, but because I love being with them and around them, and really want to be an active part of their lives. (wow, awful sentence structure) I spend money on them as well, bringing them on fun little adventures and buying things that are parent-approved but not necessarily a priority. The money is a small part of it. These relationships have given my life a tremendous amount of meaning, and fill my life with an incredible amount of joy.
At the end of a long week, this article resonated with me in a way I didn’t expect because it’s about made-up industries. But here I am almost crying again at my desk (unprofessional), writing my feelings on the Internet (emo) and thinking of the amazing kids that help fulfill my life (awesome). Now I want to hug one of those little munchkins.